Hoot Professionals
Luca Rubino
MSc | Non-Executive Director – Digital Strategy & Strategic Partnerships
About Luca
Luca Rubino couples Forbes 30-Under-30 creativity with a decade of C-suite execution experience in mobility, luxury, and Artificial Intelligence. He engineers innovative growth models that fuse data science with compelling brand storytelling, an expertise he now channels to support Hoot's digital-asset and fintech clients.
As Co-Founder & CEO of a stealth generative-AI venture in Riyadh and a board member at the sustainability label The Giving Movement, Luca operates at the forefront of technology and impact. Previously, he co-founded Kiri Technologies, whose "drive-to-earn" crypto-rewards program powers EV fleets for major brands like Jeep and FIAT across Europe.
Luca also launched EV Lab (within Chalhoub Group) as the GCC's first omnichannel Electric Vehicle platform. While serving as Automobili Pininfarina's Global Head of Digital, he achieved 900% organic social growth and brokered significant tech-gaming partnerships worth US $30m. Founder of the strategy firm Rubino & Partners and an advisor to luxury houses, he is highly regarded for opening investor pipelines and structuring token-ready loyalty ecosystems.
Areas of Expertise
Digital Strategy & Growth Hacking
Engineering growth models fusing data science and brand storytelling for digital asset and fintech clients.
AI & Mobility Ventures
Leading generative AI initiatives and leveraging deep experience from founding EV and crypto-reward mobility platforms.
Strategic Partnerships & Investor Relations
Brokering high-value tech partnerships and opening investor pipelines for luxury and tech ventures.
Tokenomics & Loyalty Ecosystems
Designing and structuring token-ready loyalty programs and ecosystems, drawing on experience from Kiri Technologies.
Career & Education
Non-Executive Director
Hoot Innovation Law Hub (Current)
Advising on digital strategy and strategic partnerships.
Co-Founder & CEO
Stealth Generative-AI Venture (Riyadh - Current)
Board Member
The Giving Movement (Current)
Founder
Rubino & Partners (Current)
Strategy firm advising luxury houses (Bottega Dalmut, Pininfarina).
Co-Founder
Kiri Technologies (Previous)
Developed "drive-to-earn" crypto-rewards for Jeep/FIAT EV fleets.
Founder / Launcher
EV Lab (Chalhoub Group - Previous)
Launched the GCC's first omnichannel EV platform.
Global Head of Digital
Automobili Pininfarina (Previous)
Delivered 900% organic social growth, brokered $30m tech partnerships.
MSc, International Business
Hult International Business School
EducationExecutive Education
Harvard Kennedy School
EducationBA, Business & Marketing (Spanish/French)
University of Stirling
EducationNotable Ventures & Achievements
- Co-founded Kiri Technologies, implementing crypto-rewards for major EV fleets (Jeep, FIAT).
- Launched EV Lab, the GCC's pioneering omnichannel EV platform, within Chalhoub Group.
- Achieved 900% organic social growth for Automobili Pininfarina.
- Brokered US $30m in tech-gaming partnerships for Automobili Pininfarina.
- Recognized in Forbes 30 Under 30 for innovative contributions.
- Advises luxury houses like Bottega Dalmut and Pininfarina via Rubino & Partners.