Hoot Professionals
Kamal AlTouma
B.Tech. | Chief Marketing Officer – Digital Assets & Compliance-Driven Growth
About Kamal
Kamal AlTouma architects the firm's demand engine, operating at the critical intersection of Web3, legal services, and search-led growth. As CMO of Hoot – Innovation Law Hub, he designs sophisticated SEO, Google Ads, and content funnels that effectively translate complex UAE crypto-licensing regimes (VARA, SCA, ADGM) into qualified mandates for the firm's lawyers and fintech advisors.
With over 10 years of end-to-end digital marketing experience, Kamal brings a data-first approach that routinely cuts customer acquisition costs by double digits. His strategies ensure clients' tokenization and exchange-licence offerings achieve prominent visibility on page-one search engine results pages (SERPs). He blends deep technical expertise with storytelling finesse.
Before Hoot, Kamal launched omnichannel campaigns for diverse clients and led IT infrastructure at Alfouad Group. Certified by Google and the UAE TRA, he mentors a multilingual team, meticulously tracking every click against court-compliant ROI metrics. Kamal champions ethical, privacy-safe advertising stacks that satisfy both regulators and algorithms.
Areas of Expertise
Digital Marketing (Legal & Fintech)
Designing SEO, Google Ads, and content funnels specifically for Web3 legal services and crypto licensing.
Compliance-Driven Growth
Architecting marketing strategies focused on generating qualified mandates while adhering to regulatory nuances.
Data Analytics & ROI Tracking
Implementing data-first playbooks and tracking metrics against court-compliant ROI for measurable results.
Technical Marketing & MarTech
Leveraging certifications (Google, TRA) and IT background for technically sound, privacy-safe marketing stacks.
Career & Education
Chief Marketing Officer
Hoot Innovation Law Hub (Current)
Architecting the firm's demand engine for Web3 legal services and compliance-driven growth.
Digital Marketing Lead (10+ Years Experience)
Previous Roles / Freelance
Launched omnichannel campaigns (Blue Bees, American Fabric Filter), managed digital marketing end-to-end.
IT Infrastructure Lead
Alfouad Group (Previous)
Managed IT systems and infrastructure for the group.
Google Certified Digital Marketing Professional
UAE TRA Certified (Enterprise E-commerce)
UAE Telecommunications and Digital Government Regulatory Authority
CertificationB.Tech., Information Technology
Damascus University & Syrian Virtual University
EducationNotable Achievements & Contributions
- Architects Hoot's demand generation strategy at the nexus of Web3, legal, and search.
- Designs SEO/SEM funnels translating complex UAE crypto regimes (VARA, SCA, ADGM) into mandates.
- Routinely achieves double-digit reductions in customer acquisition costs via data-first playbooks.
- Positions clients' tokenization/exchange offerings on page-one SERPs.
- Mentors a multilingual team tracking performance against court-compliant ROI metrics.
- Champions ethical, privacy-safe advertising practices compliant with regulatory standards.