Hoot Professionals
Salwa Al Hawamdah
Operations & Business Formation Lead | Fintech CSP Advisor
About Salwa
Salwa Al Hawamdah turns entrepreneurial vision into operational reality, drawing on a decade of front-line experience across Dubai and Toronto. As the founder of SAPPH-X, she guides growth-stage ventures through the complexities of go-to-market logistics and cross-border structuring.
At Hoot, Salwa leads the Business Formation & Client Services desk. She orchestrates the entire setup process, from trade license issuance and shareholder registers to establishing Web3-ready corporate vehicles compliant with VARA and DIFC regulations. Her expertise ensures that new entities launch smoothly and adhere to all regulatory requirements.
Previously, Salwa served as a business consultant and dual-hatted HR officer at Aws Younus Group, where she streamlined onboarding for over 200 staff across four GCC jurisdictions. As Operations Manager at Alfan, she supervised monetization strategies for music artists, driving significant conversion growth. Her early career in hospitality honed the communication and multitasking skills essential for navigating fast-moving fintech and real-estate client needs.
Areas of Expertise
Business Formation & CSP
Orchestrating trade license issuance, shareholder registers, and Web3-ready vehicles (VARA/DIFC compliant).
Operations & Go-to-Market Logistics
Guiding growth-stage ventures through operational setup, cross-border structuring, and market entry.
HR Compliance & Onboarding (GCC)
Streamlining HR processes and onboarding across multiple GCC jurisdictions, ensuring compliance.
Client Services & Project Management
Managing client setup processes end-to-end, ensuring timely launches and bridging cultural/regulatory gaps.
Career & Education
Operations & Business Formation Lead
Hoot Innovation Law Hub (Current)
Leading the Business Formation & Client Services desk, advising on CSP and operational setup.
Founder
SAPPH-X (Current / Previous)
Guiding growth-stage ventures on logistics and cross-border structuring.
Business Consultant & HR Officer
Aws Younus Group (Previous)
Streamlined onboarding for 200+ staff across four GCC jurisdictions.
Operations Manager
Alfan (Previous)
Supervised monetization strategies for 40 music artists, drove 35% conversion growth.
Hospitality Front Line
Early Career
Developed core communication and multitasking skills.
Interdisciplinary Social Sciences Degree (Completing)
York University (Toronto)
EducationCertifications in HR Administration
Relevant Institutions
Education / CertificationNotable Contributions & Experience
- Leads Hoot's Business Formation desk, orchestrating setups compliant with VARA and DIFC rules.
- Guides growth-stage ventures on go-to-market logistics and cross-border structures via SAPPH-X.
- Streamlined onboarding for 200+ staff across 4 GCC jurisdictions at Aws Younus Group.
- Drove 35% conversion growth managing monetization strategies for 40 artists at Alfan.
- Bridges cultural gaps and navigates regulatory hurdles for clients in Dubai and Toronto.